Since this thread has been idle for a while, here's a golf related issue that I'll share. On my honeymoon, Hawaiian Air absolutely destroyed my travel case. It looked like the travel cover got caught in a conveyor and was ripped to shreds, breaking two straps and punching holes all the way through so that you could stick your finger in them and touch the golf bag inside. After about 5 phone calls and a fax, they are mailing me a check for the full value of the travel cover, but the amazing thing to me is that the clubs and the golf bag inside were almost completely protected (there is a very minor scratch on the bag.)
So to sum up, 1)the Samsonite gorilla is still alive and kicking, 2) even soft travel cases do a really good job of protecting clubs, and 3) if you are willing to push for long enough, airlines will make it right if they break something.