Tiger Woods Chip = Ad For Nike

#1
U-T

U-T

Senior Member
Joined
Mar 21, 2004
Messages
4,434
Likes
4
#1
http://sports.espn.go.com/golf/masters05/n...tory?id=2034767

In the time it took the swoosh to disappear over the lip of the cup on the 16th green, Chris Mike had already picked up the phone to discuss strategy with Nike's advertising specialists about how to capitalize on the defining moment of Tiger Woods' fourth Masters title.

Nike pays Woods $20 million as its top endorser, but it's Mike's job to seize on moments like Woods' amazing chip shot on Sunday.

"When I saw the shot roll in, I knew that what we would be doing for the next quarter or two would revolve around this," said Mike, director of marketing for Nike golf.

But while executives at Wieden + Kennedy, the agency that handles Nike's advertising, strategize how best to market the moment, a spokesman with Augusta National, host of The Masters, said officials of neither the agency nor Nike have begun negotiating with the club for rights to use footage from the tournament. Augusta National – not CBS Sports, which televised the event – maintains the rights to all Masters footage.

"We don't think it needs to be out there right now," Mike said. "With the media covering this story, we have some time."

Though Nike could turn around a spot within the week, it has already realized between $750,000 and $1 million in equivalent advertising time, according to Raymond Howland, golf editor of Joyce Julius & Associates, a sponsorship evaluation firm.
Click to expand...
 
#2
#2
Of course. Money, money, money, money, money, money. Next thing you know, Nike will be trying to convince the world that if your clubs, shoes, or balls have a swoosh on them, you TOO can hit unbelievable chips like that.

Isn't it enough to just be able to say: "Damn. Nice friggin' shot!"
 
#3
#3
Nike only pays him $20 million? They should give him more..... :rolleyes:
 
#4
#4
I am interested to see how much Augusta makes them pay for the footage
 
#5
#5
Originally posted by Orangewhiteblood@Apr 18, 2005 12:41 PM
Nike only pays him $20 million? They should give him more..... :rolleyes:
Click to expand...

I think thats what he has left on his contract....The one he first signed was 10 years and 100 million!! So who knows how much his next contract will be
 
#6
#6
Originally posted by Vols4life+Apr 18, 2005 5:17 PM--></div><table border='0' align='center' width='95%' cellpadding='3' cellspacing='1'><tr><td>QUOTE (Vols4life &#064; Apr 18, 2005 5:17 PM)</td></tr><tr><td id='QUOTE'> <!--QuoteBegin-Orangewhiteblood@Apr 18, 2005 12:41 PM
Nike only pays him &#036;20 million?  They should give him more..... :rolleyes:
Click to expand...

I think thats what he has left on his contract....The one he first signed was 10 years and 100 million&#33;&#33; So who knows how much his next contract will be [/quote]
Whatever the pay him, he&#39;s worth every penny. He&#39;s probably one of the top 5 most recognizable faces in the world and 99% of the time when you see him, there&#39;s a swoosh logo somewhere nearby.
 
#7
#7
well it was a helluva shot and the ball is to be released to the public soon so he should be paid however much they feel is necessary... good promotional tool...
 
#8
#8
Originally posted by toddbond007@Apr 18, 2005 5:33 PM
well it was a helluva shot and the ball is to be released to the public soon so he should be paid however much they feel is necessary... good promotional tool...
Click to expand...

1) Augusta National Golf Club will not likely sell that piece to Nike and 2) that ball is made specifically for Eldrick and only 10 players in the world could compress it if they get it. All hype. Nike does NOT make one good piece of golf equipment, trust me on that&#33;&#33;&#33;
 
#10
#10
Originally posted by donsargegolf@Apr 18, 2005 9:54 PM
Nike does NOT make one good piece of golf equipment, trust me on that&#33;&#33;&#33;
Click to expand...

That&#39;s a fact. What you buy in the stores is nowhere near what Tiger is playing. The clubs ALL suck and the Nike One is overpriced and nowhere near the Pro V1. It&#39;s a Top Flite with a swoosh on it.
 
#11
#11
Originally posted by toddbond007@Apr 18, 2005 8:55 PM
they stated the ball will soon be on the market...
Click to expand...

So what it is garbage, trash, junk :bad: They should stick to making over priced shoes by sweatshop Koreans.
 
#13
#13
Originally posted by GAVol+Apr 18, 2005 8:57 PM--></div><table border='0' align='center' width='95%' cellpadding='3' cellspacing='1'><tr><td>QUOTE (GAVol @ Apr 18, 2005 8:57 PM)</td></tr><tr><td id='QUOTE'> <!--QuoteBegin-donsargegolf@Apr 18, 2005 9:54 PM
Nike does NOT make one good piece of golf equipment, trust me on that&#33;&#33;&#33;
Click to expand...

That&#39;s a fact. What you buy in the stores is nowhere near what Tiger is playing. The clubs ALL suck and the Nike One is overpriced and nowhere near the Pro V1. It&#39;s a Top Flite with a swoosh on it. [/quote]
The iron Eldrick plays are made by Mizuno and stamped with a Nike logo. How about that. :disappointed:
 
#15
#15
Originally posted by toddbond007@Apr 18, 2005 9:01 PM
so if it is so garbage, then y did tiger win the masters???
Click to expand...

Because he hit it sideways at the correct time. He ranked 49th out of 50 players ,that made the cut ,in the field in driving accuracy. The duck hook on 10 kicks out saving at least 1 stroke. He goes for the green on 13 in the 3rd round and blocks it RIGHT of the hazard and still makes 4. The shot on 16 was the luckiest shot ever 1 out of 500 at best. Bogeys the last two holes to get in the playoff and fortunate to get that on the card. No chance at Pinehurst and The National Open.
 
#17
#17
Originally posted by donsargegolf+Apr 18, 2005 9:09 PM--></div><table border='0' align='center' width='95%' cellpadding='3' cellspacing='1'><tr><td>QUOTE (donsargegolf @ Apr 18, 2005 9:09 PM)</td></tr><tr><td id='QUOTE'> <!--QuoteBegin-toddbond007@Apr 18, 2005 9:01 PM
so if it is so garbage, then y did tiger win the masters???
Click to expand...

Because he hit it sideways at the correct time. He ranked 49th out of 50 players ,that made the cut ,in the field in driving accuracy. The duck hook on 10 kicks out saving at least 1 stroke. He goes for the green on 13 in the 3rd round and blocks it RIGHT of the hazard and still makes 4. The shot on 16 was the luckiest shot ever 1 out of 500 at best. Bogeys the last two holes to get in the playoff and fortunate to get that on the card. No chance at Pinehurst and The National Open. [/quote]
Like to gamble? I need extra cash :D
 
#18
#18
I doubt he wins another major. People don&#39;t realize how hard it is to win multiple majors in the same year. This is the PGA we&#39;re talking about; not women&#39;s tennis.
 
#20
#20
Originally posted by toddbond007@Apr 18, 2005 10:13 PM
okay so do u want to bet on the sweep or three???
Click to expand...

:shakehead: Do you have any idea what you&#39;re betting on?
 
#21
#21
Originally posted by toddbond007@Apr 18, 2005 9:10 PM
i pick him to win em all this year, this man is on fire...
Click to expand...

His driving accuracy eliminates him in The National Open, his ball spin ratio eliminates with ANY wind at St.Andrews and Winged Foot will not be his cup of tea either because of the premium off the tee.
 
#23
#23
I disagree about St. Andrews. I think he might be able to bomb his way around that course. I mean, John Daly once won there.
 
#24
#24
Originally posted by toddbond007@Apr 18, 2005 9:13 PM
okay so do u want to bet on the sweep or three???
Click to expand...

007, i have 3 students in the field. Trust me on what I&#39;ve said. Save your money and don&#39;t listen to the neuveau golf commentators on tv. Tiger is a mess with his swing, his teacher is shaky at best and his body english proved all of this at Augusta National Golf Club.
 
New posts
You must log in or register to reply here.

VN Store



Back
Top