well, memphis has always felt like the red headed step child of the state of TN, and the proxmity of Memphis to several other SEC schools over TN has always presented a unique challenge for us on instate recruiting.
and the mid state's growth is due to a lot of transplants moving in. so there's a good % of kids playing HS ball these days there that did not grow up in TN, their families didn't grow up there, so the attachment to UT just isn't there. that may change over time, but imo, recruiting the midstate isn't all that much different in recruiting Charlotte or Atlanta.
the rural areas, the Jackson part of W. TN, East TN is where you'll find the majority of the "want to". there's still plenty in Memphis and Nashville as well, but Nashville is a big metro area now, and in state ties just don't mean much, on the whole anyway.
and technology has made the world a much smaller place. that's just a general statement, but i do think the abiility to keep up with and follow any other football program in the country, and likewise any program to follow any kid in the country, allows for more opportunity for kids to see all the options they truly do have.
best thing we can do to help the in state recruiting....be relevant nationally.