The brand can be Liberty and Freedom. The Trump Organization might not have voting control since they merged their interests into the SPAC. I think that the best approach as a business is to leverage his association to get a bunch of his voters signed up and to then promote it as an unbiased platform encouraging discussion of diverse ideas. Growing the user base, with any political lean, is the best path to yuge profits.
Of course it could also be a faux business having an agenda of disrupting the Twitters and Facebooks and forcing their hand on Section 230 and also to influence the 2022 and 2024 elections. But again, I don’t see why the PE firms would be so bought in. I think that the Trumps are looking to monetize 70 million voters into tens of billions of dollars. But it’s early on.