I think its just another case of lawyers ruining this nation.
I think its going to come down to if GARM was making recommendations like: we think the current direction of X could be harmful to your brand with the content they allow. you may want to reconsider advertising on that platform.
or if they were making threats to internal members like: If you keep advertising on X we will kick you out of GARM, or ensure you take a hit somewhere else from the membership. So leave X or else.
I haven't read the emails but the implication is it leans more towards coercion vs voluntary business decision.
I seriously doubt there is any explicit in those internal emails that would constitute a direct threat towards members to stop advertising on X; but willing to bet there is plenty implied wording. It will likely come down to which side has the better lawyers, and not if one side is actually in the right or the wrong.
the only thing that would be damning would be if X can prove GARM acted on some of those implied wording in the emails.
Exactly.
First, Twitter is losing massive amounts of money right now. Given the $44 billion that Elon overpaid for the company, its debt payments are reportedly over $1B/year. Last quarter, X only had $114 *million* in *revenue*.
So, this lawsuit really just looks like a Hail Mary attempt to literally save the company from insolvency.
Second, Elon's lawsuit apparently claims individual firms are obligated to do what their trade association tells them to do. Gonna go out on a limb and state that no legitimate company on this planet would enter such an agreement - it's laughable to suggest otherwise. Trade associations answer to their membership (companies), not the other way around.
In the grand scheme of things, I hope Twitter / X crashes and burns to a crisp... along with Elon's megalomaniac ego.
He may be a genius in many respects, but clearly he's a political noob. Mixing politics with business is plain stupid.
Equally amusing, given Elon is reportedly funding the Trump campaign to the tune of $25M+/month, I'm thinking he actually enjoys getting spanked.
"Here's $25 million, Donnie! SIR, MAY I HAVE ANOTHER!?!?"