This photo is the from one of the future Big10 members game from this past weekend. Yeah, it's South Alabama but is this what the Big 10 standards are? Vandy draws better than this
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UCLA has tended to have bad attendance for some time and with such a large stadium for home games it looks horrible when you put 27000 in a 90000 seat stadium. When the topic of them joining the Big 10 came up and the subject of attendance came up lots of people said it's about "eyes" on the TV (TV market) not attendance. Well this is what you get at UCLA when it's not a HUGE game. UCLA has lots of issues in this area... stadium location, fans that would rather go to the beach, driving to the stadium.
What they need is a smaller stadium of about 60-70000 on campus. The Rose Bowl is about 30 min drive from UCLA campus it's a problem