Jordan has special contracts with friends of his that are alumni from the schools. Some other schools just have the jerseys but don't get the shoes that come with it.
This is a much bigger boost for the basketball program than the football program IMO. The real winners are the fans. Much more will be available to purchase than before.
@wesrucker247: #Vols were point-blank told to not waste their time with some hoops prospects in the past because they didn't have the swoosh. It's a fact.