Just some thoughts from someone who loves offense too much:
1. Install your offense quickily with few concepts.
2. Protect those concepts with ckoncision and in tandem.
3. Do not use a numbers system for routes, use concepts instead.
4. Do not flip your X/Z players. Raymond Berry famously did not do this and this is all the rage for Holgs/Leach tree. Don't move around your players.
5. Execution over variety. The top offense sin the land right now are focused upon concision. TFS and AR teams install their offense in 3 days. Chow/Scovil/Edwards had 7 concepts at BYU. Those concepts had answers for every coverage.
6. Focus on vertically stemmed passing game. It rapes pattern-reading.
7. Stress the perimeter with a key/screen/zone game.
8. Run what works for you players, don't make them work for you. If your QB can't throw 4 verts/mills/cadillac run stick/lion/dragon/sail instead.
9. Big ideas over intricate details. Practice fast, efficient, and repetitive. You don't need different personnel or alignments. You run what you know.
10. Don't install 100 pass protections. Some teams run 90s vert set/bob for everything and are getting along fine. You don't need dual reading backers and flare control in college. Hell, Pat Ruel ran a full-fledged gap scheme at USC.
11. Allow your QB to call plays/CWM while your center to call fronts. Those 25 seconds are too much for a college QB.
12. Be innovative. Run dual reads -- Stick/draw, y-cross/screen, etc.
13. Look to the past for answers. Wildcat being straight single-wing, diamond sets copied straight out of Spurrier's draw game UC from the 90s.
14. Don't be wordy. Green Right Slot Y Open Fox-2 Z Win Y Sluggo isn't necessary. The simpler stated the easier executed.
15. Don't run something because you think it has a schematic advantage like Weis. Run what your players can run -- again, build an offense around your players, not players around your offense.
