volbound1700
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UCLA football is far far down the list for company support. Lakers, Dodgers, Clippers, Rams, USC, etc all are far ahead of UCLA. Their financial problems are very real.
True but with the hype around him (even if it is bad), someone might just want to invest in it. UCLA isn't a scrub brand either (although they are more known in LA for Basketball than Football. USC, as you point out, is the big football brand).