I agree that finances have to be considered. However, it seems apparent that some of the dialogue here is fueled more by antipathy towards women sports under the guise of only looking at it from a financial angle. College gymnastics is growing exponentially on TV, with both the SEC and ESPN networks increasing coverage and revenue every year. Unlike any other women's sports, the student sections are consistently packed at the big gymnastic schools. It also pulls in some unique fans (fans that don't follow the school's other sports), and so they likely increase contributions to the school and athletic department that are not clearly earmarked as being from gymnastic fans. If you don't believe how gung-ho gymnastic fans are, watch one of the broadcasts. Last night I watched LSU at Utah. They said that over the past 20 years Utah had an average attendance of just below 15,000 which is about the capacity of their arena. They were all wearing red and white Utah clothing, which I imagine again doesn't get earmarked as gymnastics revenue but just goes to the general apparel revenue. As someone who supports women sports, it is great to a women's sport that is so supported by the students and the general public. I am an alumnus of both LSU and UT, and am certainly glad that LSU has gymnastics. In fact, their gymnastic program is a source of school and community pride with the coaches being local celebrities. I love that Lady Vol basketball has this impact in Knoxville and to a lesser extent the softball team. I just think UT is missing the boat by not having one of their women's sports be the one that is becoming so popular with growing tv revenue.