i wasnt there so i cant speak first hand, but from friends that went and people i have heard from this was one of the best atmospheres in the last few years.
I think the layout of the arena sucks. The students, who are the loudest part, are stuck in the corner. Yes I know they are not bringing in the money, but I think if they were on the side of the court it would change the atmosphere. Seeing teams with student section on side of the court going nuts really makes it look like people are into the game.
But for UT games all you see are the older people not paying attention.
OHHH and a team that is ranked/good helps.