You must be in the age range of 96-112 to not have a pretty good understanding of the different types of young women in sports. Nevertheless, I'll take a shot at a brief explanation of modern women:
There are super feminine girls who appear to take extra time and go to great effort to express their traditional femininity. Off the court they'll often wear dresses and heels and form-fitting outfits that draw attention to their figures. They often enjoy using makeup and don't mind paying for regular trips to salons to get their nails and eyelashes professionally enhanced because they enjoy the feeling of being girly and the compliments they get for having gone to all that trouble. A few female athletes will even go extra lengths to femme themselves up more than they naturally feel in order to send a strong signal to everyone that, "Hey! I'm not a lesbian!" (Of course, there are millions of super-femme lesbians, but they aren't typically playing college basketball from what I've gathered.)
With few exceptions, it's going to be the girls who are comfortable looking and dressing super-traditionally-feminine who will get the most and best NIL deals because these deals are likely largely driven by "how hot and bothered does this girl get the average heterosexual male."
Then there are the boyish girls -- like Horston. Girls like Jordan, off the court, tend to have a far more casual and somewhat masculine style in their dress and manner. You will not see these girls wearing high heels or short, form-fitting lacy dresses. These girls are not going to wear long false lashes or have sparkly inch-long talons. You won't ever see photos of these girls that make you blush or feel like a dirty old man (or woman). Many young women in this category are young lesbians -- or at least still trying to figure things out. But they already know that wearing dresses and heels doesn't feel natural for them -- in fact, even the idea of it makes most feel downright uncomfortable -- so they don't do it. This decision often comes with tremendous difficulty, as the pressure to look "girly" is incredibly strong in our society.
Girls in this category don't usually tickle the loins of straight males, so these girls aren't usually goung to find themselves signing one after another lucrative NIL deals.
The Jordan Horston types are brave as hell to be their natural selves, and I believe that is what LVrennaisance was getting at.
P.S. I stupidly failed to mention the majority of players today fall somewhere in the middle, but the pressure is always there for young women everywhere to look and behave super girly. At least in my observation.