I always get excited when the lights cut and Bray's stuff flashes, even in one of this obvious crappy main events/interference expected situations. He's working this Reigns angle as best as he can given what they've given him to work with, but he's one of the few guys in the business still that when I hear his music or his promo's/appearances I feel a little different in my stomach and stop everything else.
Bryan before his injury used to do it among the newer generation, Taker, Rock, and early Jericho (especially his first appearance) used to when I was younger. I don't know Bray will ever reach the level of those guys, or if they'll let him. But I think he is one of the few characters they have who has the potential to if they don't screw it up.