I signed up for the original YoutubeTV beta test, back in 2017 or whenever, when they were testing it in the NY metro and LA metro markets. And at that time, the price was 35 dollars a month and included about 30-35 channels (including ESPN and the SEC Network). Sweet merciful crap was I happy. 35 a month? And I got all the sports channels I'd wanted? Hot damn.
But more than that, Google had promised in their advertising that the price would never change. The VP in charge of YoutubeTV even bragged about how if you got in at the start, the price would remain the same. 35 a month in perpetuity? Hot friggity damn.
Then about a year into the program, they started blabbing about how they were raising the price to 45 because they added a bunch of garbage-ass networks no one would ever want to watch but it was suuuuuch a great deal. And, very regrettably of course, they would force everyone into the new pricing.
Then they came out again the next year and raised the price to 60, all while gaslighting people about how they should be excited by Google adding the "Discovery networks" - the channels that make all those dumbass fake reality shows and truly, truly sh**y programming - but oh wasn't that wonderful? Crappy junk channels, one after the other.
Now it's up to, what, 90? They never had any intention of making cable TV better, they just wanted to take over the market and insert themselves as the new middlemen.
Thankfully, I knew what was up and cancelled back when they raised it to 45. I was so damn livid. They PROMISED to never raise our prices, and then had the F'ing temerity to tell us to our faces about how we were getting a much better deal every time they raised the price. Assholes. I've never forgiven them for lying - or for continually coming back later and BSing everyone about how wonderful their newer pricing was. At least be honest and say "we want to make tons of money and to do that we have to rip you off, same as every other cable provider." At least own your BS.
Anyway, my point is, of course they're raising the prices again. They're jackasses who have no interest in empowering the consumers who purchase access to television.