Tell that to Dalton Knecht. I said this when NIL became reality. Automatically chasing the top bidder is just being short-sighted. Would your DL prospect rather go play football at Kentucky for more or play at UT under Rodney Garner for less? Sure, the amount of money can determine it, but we are just speculating as to what that is.
It's just like getting 3 bids to renovate your home? Do you automatically take the cheapest one? Of course not. There is much more to these decisions than just the dollar amount.
It's about maximizing your value, and you make similar decisions when you choose your investment advisor, attorney, or doctor.