10% "Talent Fee" added to ticket prices in 2025

If your tix increase from $4,000 to $4,600, that's a 15% increase. $600 divided by 52 weeks is $11.54 per week. If you really want to afford tix, skip a couple Starbucks or a fast food lunch out per week. Or a case of beer every two weeks.
 
If this 14.5% increase puts you over the edge, sell one of your sec games on stubhub and you'll have your difference for next year. That's better than forfeiting your seats.
The 4.5% was an average increase. My base ticket price increased 8.5% plus the 10% talent fee.

I understand the university has to produce revenue but as a consumer I have to decide if the value of my purchase is worth the money and if I had to make that decision today I would not renew. The only good out of conference game we get now is an away game and this season 3 of the 7 games are basically glorified scrimmages so next year I will be paying nearly $900 for 4 good games.
 
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The 4.5% was an average increase. My base ticket price increased 8.5% plus the 10% talent fee.

I understand the university has to produce revenue but as a consumer I have to decide if the value of my purchase is worth the money and if I had to make that decision today I would not renew. The only good out of conference game we get now is an away game and this season 3 of the 7 games are basically glorified scrimmages so next year I will be paying nearly $900 for 4 good games.
Yeah I mean the value of these first few games each season is a totally separate thing. I just meant if you aren't able to afford the increase, you can sell a game this year and going forward and likely make up that money. That'd be the way I went before I gave up season tickets I've held for a whole. Heck I'd sell have the season if I needed to. Going to half the games is better than none.
 

Tennessee to add 10 percent 'talent fee' to ticket prices to raise money to give to players​


Tennessee to add 10 percent 'talent fee' to ticket prices to raise money to give to players
Its inconsequential to most of us non-season ticket holders. We only have access to tickets through the secondary markets, (Ticket Master, Seat Geek, etc.) anyway. So we're already paying 3-5 X of face value, what's another 10%? Danny could really pick up some cash quick though if he could get a piece of the resell market.
 
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I just hope this revenue sharing and NIL doesn't turn this into professional and ruin the sport.
People have been ranting and racist about how NIL / Xfer Portal are destroying the game ... 3 days ago UT packed 102,655 into the 🏟️ to watch us play maybe the worst team in FCS. Destruction not complete quite yet.
 
Bottom line: this was the inevitable for everyone once NIL and revenue sharing were introduced, if you want your team to be successful.

It does surprise me that enough Tennesseeans are able and/or willing to drop this kind of money in today's economy. That's a lot of season tickets. Of course, concert tickets are no different.
This isn’t for NIL, this is to cover the NCAA suit

UT estimates the 10% ticket price increase for a “talent fee” will account for $7.5 million, or about one-third of the annual $22 million revenue-sharing pool to pay athletes.
 
The 4.5% was an average increase. My base ticket price increased 8.5% plus the 10% talent fee.

I understand the university has to produce revenue but as a consumer I have to decide if the value of my purchase is worth the money and if I had to make that decision today I would not renew. The only good out of conference game we get now is an away game and this season 3 of the 7 games are basically glorified scrimmages so next year I will be paying nearly $900 for 4 good games.
Correct. We moved sections 2 years ago due to a huge jump in the prices for D, and next year we will have to pay right at double what we were paying 6-7 years ago.
 
Again, I totally get it, but there aren't a high percentage of families with $6200/yr of disposable income right now just for football tickets to home football games. Add in several baseball and basketball game single game tickets, and you are over $10k for the year. One away game trip or bowl game, $2000-3000 easily. It adds up quickly.

If we knock off rivals and make the playoffs, most of us can justify cutting corners elsewhere. But what if we once again find ourselves (hopefully not for a long, long time) in a situation similar to the Dooley-Butch-Pruitt years? There could be a mass exodus with much higher prices.
 
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Fine line between buying the best talent vs recruiting talent that sees a pathway to the NFL. Don’t be confused they are not the same.
 
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People have been ranting and racist about how NIL / Xfer Portal are destroying the game ... 3 days ago UT packed 102,655 into the 🏟️ to watch us play maybe the worst team in FCS. Destruction not complete quite yet.
Yes and I’m thankful for that. But I do think if this keeps going it will turn into unfortunately.
 
People can demand raises or change jobs to get more money so that they can go to football games. Maybe change careers. Maybe send their children to less expensive colleges.
 
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This isn’t for NIL, this is to cover the NCAA suit

UT estimates the 10% ticket price increase for a “talent fee” will account for $7.5 million, or about one-third of the annual $22 million revenue-sharing pool to pay athletes.
There would be no lawsuit and settlement without the Supreme Court decision on NIL.

I've said it repeatedly: Universities need to get out of the pro sports business. It has zero to do with the mission of a university.

Make no mistake, with schools charging a "talent fee" there is no way the courts won't rule the players are employees. After that, it's truly pro ball and all that comes with it.

High school draft? If you want parity that's what every pro league has. And salary caps, players unions, even MORE revenue sharing by negotiation, etc, etc.

What does any of this have to do with a university?
 
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I’m fine with an annual trip to Knoxville for a cupcake game (lower cost) to experience the sights and sounds of game day. But the comforts of a watch party at home with family and friends, great food and crystal clear HD on a big screen is really hard to beat.
After the most uncomfortable issue with my seats this week, it is not worth it. I am about ready to walk this year. It was only comfortable when standing and folks wouldn’t stand much.
 
It’s just PR. It sounds better to say tickets are going up 14%-15% BUT 10% of that goes to the kids.

Basic economics of supply/demand determine the total that fans will pay for tickets. The AD is managing the formula. Demand is high right now after the program has been in the weeds for the last 20 years. The AD can control the supply. Winning affects the demand. Taking away many of the better seats and replacing the space with party areas throws the supply/demand math in the AD’s favor.

Right now fans will pay the 15% price hike because they don’t want to give up their seats and the team(s) are winning. But there is a limit. They can’t double ticket prices immediately. It has to be spread out over 4 or 5 years. I’m sure there’s already planning going on on how to explain another 15% price hike in 2026.
 
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Forward thinking was not required for this. It was known that UT doesn't generate enough profit (Only 5 million for 2022-23) to pay 650-700 athletes. They knew a year or two ago if revenue sharing became reality, revenue had to be generated to do that. This will not be the last increase in tickets targeted to revenue sharing.
What the heck is Pilot for? Was told for the settlement.
 
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Looks dumb. Just raise it and move on.

DW is milking the NIL angle. The real reason that tickets will cost 15% more in 2025 is that UT is in the mix for a spot in the playoffs. The 10% for the student-athletes narrative just makes it more palatable for fans to pony up. It’s not as painful for fans when they think that they are paying for players.
 
Bama cheapest season ticket in 2024 was $500.

UGA cheapest season ticket in 2025 is $810.

Both of those are more than the cheapest 2025 season ticket at Tennessee which is $375

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That's also only 2 sections of seats priced at that and then it jumps $150 each. I'm going to assume those are probably not readily available. I'm talking about tickets that can be bought right now.
 
My question is this. It's like when you hear politicians say "We need more money to fund xyz, therefore we need to raise taxes." Ok, why can't you cut 10% of expenses to pay for it?

We're an extremely profitable Athletic Dept. Money is pouring in. We can't find 10% in the budget to cut? I love DW and recognize he's a forward thinker. But damn, it's just frustrating when these institutions swimming in money 'want' (but say 'need') more money.
 

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