It is exactly like Trump. Her appeal is one of entertainment value, because she says things which are both hyperbolic and memorable. She also dives head first into controversies, and then doesn't choose her words carefully. Observers of American politics often find this approach to be refreshing. She has an opinion on everything, it is usually something misguided and the facts are rarely on her side, but that's beside the point. In the era of "entertainment presented as news", she is entertaining. She is vacuous, with zero substance... but once again, this is a new era, when substance isn't as important as style.