After narrowly missing the expanded College Football Playoff, Alabama athletic director Greg Byrne is urging Tide fans to "fight back" and help fund the school's NIL fund.
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Although we have been competitive from an NIL standpoint, our competition has us in their sights and are actively trying to surge ahead with NIL," Byrne said in the letter. "You have heard examples of other teams using promises of million-dollar paydays to lure away our players or convince them not to come to Alabama. It is time for the Bama Nation to fight back."
Byrne encouraged Alabama fans to give to "Yea Alabama," the athletic department's NIL entity, and noted the school was focused "on providing our fans with a legitimate product rather than booster inducements."
"At Alabama, we've not measured ourselves against our competition," Byrne said. "We are the standard, and that measurement is against the mirror and against a rich and proud history, but it's impossible to ignore what is taking place in college athletics. Hungry fan bases are acting decisively to give their respective programs competitive advantages. We must respond. We are Alabama."