Dude, you're missing the whole point. Cal schedules a lot of big time non-conference games for that very reason: exposure. He's played Syracuse, Georgetown, Gonzaga, Texas, Arizona, and many others in home and homes. On top of that, he's played countless big-time programs in Madison Square Garden (Duke, UConn, Kentucky, Oklahoma, Georgia Tech, USC, etc.). But you know what the difference is between all those teams and Tennessee? Geography. He doesn't want to play Tennessee because he doesn't want Bruce Pearl gaining any leverage in recruiting the Memphis area. He has nothing to gain from playing Tennessee in Memphis. Win or lose, he gets plenty of exposure from all the other big games he plays. But if he loses to the team on the other side of the state, he has to worry about that Memphis talent getting away from home. THAT is the same reason he doesn't want Ole Miss or Arkansas playing in Memphis, because they're so close to home. Of course the Tennessee game brings more exposure, but that isn't even close to what he's concerned with. He says Memphis is "national" program, and that the city of Memphis is the only part of Tennessee he heavily recruits. So letting the surrounding SEC vultures swoop through is not a positive for his program.