Of course it's inevitable. See the ESPN story today in which we learn that commercial patches on uniforms will likely be a reality soon--and the Florida athletic director seems keen on the idea. College presidents, athletic directors and conference commissioners have all become disgustingly greedy. Until fans say, 'enough,' I'm not watching the games, it will keep getting worse. And fans will put up with endless nonsense and crap to watch the games. Everybody knows that--that's why there's already talking of expanding the playoff even more. We've got clowns who think the 64-team college BB tournament should be expanded so more teams can take part. Total idiocy. College football in the near future will become a bigger version of the old fake, made-for-TV roller derby. The Bay Area Bombers live!