I love winning too, but that isn't what sports are all about.
I feel the same as yourself, but the reality is in big time D1 athletics where the coaches are making $millions per year to coach winning produces revenue. The business model doesn't work without the winning. The guy running the local rec center probably makes $25K annual and has a chance to make a difference in more lives than a D1 Bball coach who has 12 guys under his direction. Pay CCM $25K annually and then what he does for the players will be what he is judged on. At $1.3 million he's judged on winning / filling the arena / revenue.