I just got around to watching this and haven’t read all the comments. But my take is that was not a great way to start his tenure.
1- it was a very self centered event. Rolling in with an entourage made his remarks look staged and cheap, like he was there for a show
2- nothing wrong with expecting excellence and nothing wrong with messaging expectations, but there are much more effective ways to do it. Just one alternate would be to lay out a framework of what he thinks excellence looks like, tell them they will see it from me and my staff, and work with you to get you where we want you to be. Will be much more effective than the fear approach.
3- if he doesn’t want to do NIL wnd wants to sell the NFL, things are going to be exponentially more difficult to turn around
4- did I mention the entire production seemed to be about him and not the team? I could be the hardest worker on that team and I’d probably be looking at my options to leave before the first team meeting.