Social media has been the biggest thorn for Disney. There was no company that did a better job protecting their image through trademark protection, lobbying, and media coverage. Social media has opened a door that they cannot control and has exposed them to publicity that has always been there (do you think it's only been a few years since people got physical with line cutters at the parks, or they prevented outside "characters" from touring the park?) In the past Disney could squash these stories before they got any traction, now they can't so it looks like they just started, but nothing has really changed in the last 40 years........ and just remember to quote Gordon Gekko (Michael Douglas in a Twentieth Century FOx film,) "Greed is Good"