Hooker not being in the top 4 for the Heisman SEEMS to indicate UT isn't doing something right in the PR department.
These voters are all over the country. I have a feeling GA is doing a better job getting Bennett's name in front of the right people: the Heisman voters. It is a campaign, an election by 900+ people, and like political campaigns the best candidate is the person who is perceived to be the best..... often nowhere near the best choice.
Hooker got screwed but not because of a conspiracy, it's too diverse of a group for that to be workable. TN needed to "work the media" and get stories out there early and often about Hooker, every dime he dropped, every time he was leading on the sidelines, his turnaround from VT to b UT, etc.
WE, as TN faithful, know these things and see them but a Heisman campaign needs to make sure they see these stories regularly in Peoria, Puyallup, or Prestonsburg...... wherever Heisman voters are.