Draft position and the first contract are all based on skill, ability and potential upside on the talent set, the second contract is then expanded to include personal demeanor, genuineness, marketability, fan connectivity in additional to being an all around good guy, Peyton, Eli, Freddie Freeman, Derek Jeter, Mariano Rivera, Clayton Kershaw, Mookie Betts, Shaq and to a certain extent Todd Helton were all paid many millions per season for being very talented athletes, but were also decent guys and represented their teams well personally as well as professionally, never afraid to give back and never forgot how they got there