Although there was much good and decent in Carter, there is one aspect of his legacy that is hardly praiseworthy. Until Carter’s 1980 reelection drive, no postwar president had used race to divide the electorate as an explicit part of their campaign strategy.
In late August 1980, Carter’s Cabinet and campaign began launching a series of attacks characterizing
Ronald Reagan as a racist. They began when Patricia Roberts Harris, Carter’s secretary of health and human services, delivered a hard-hitting speech saying that if Reagan became president, he would “divide black and white, rich and poor, Christian and Jew.” Harris capped off her polarizing diatribe by saying that whenever she heard Reagan speak, she “sees the specter of white sheets.” It was a clear allusion to the Ku Klux Klan.
This was just the start, however.
Harris’s attack was soon echoed by Andrew Young, formerly Carter’s ambassador to the United Nations, who also attempted to link Reagan to the KKK. To reinforce the attacks, the Carter/Mondale Reelection Committee placed ads in black media charging that Reagan wanted to block progress for black people. An ad in the
Washington Afro-American newspaper bore a banner headline proclaiming that “Jimmy Carter named 37 Black Judges” and “Cracked down on job bias.” The tagline read, “That’s why the Republicans are out to beat him.”
The ad copy expanded on the theme that Republicans were anti-black. It excoriated former President Richard Nixon for “coddling the bigots and exploiters” before extolling Carter’s record of creating job programs and federal contracts for minority-owned firms. The ad then singled out Reagan and John Anderson, a centrist Republican who was running for president as an independent. “That’s the record,” it said, “the Reagan and Anderson Republicans want us to reject.” The Carter team’s messaging was clear: Reagan was the embodiment of the Ku Klux Klan and antisemitic. A vote for Reagan was a vote to block black empowerment and roll back civil rights.
In one instance, the campaign’s strategy was to arouse racial animosity instead of opposing it. During his 1970 race for the Georgia governorship, Carter’s team passed out leaflets at a Ku Klux Klan rally showing his rival standing next to a black athlete at a postgame celebration. The leaflet was widely distributed in parts of the state with a pro-segregation history and intended to suppress white votes for his opponent, incumbent Gov. Carl Sanders.
Jimmy Carter's use of race-baiting attacks on Ronald Reagan during the 1980 election is a stain on his legacy.
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