If you really apply the principles that Peterson teaches, then (the rhetorical) you wouldn't be anti-woke, you'd be anti-tribalism and anti-victimhood, but many are just anti-woke white dudes who think they are victims of a reverse-racist, feminist society. They'll tell you they don't like identity politics and then you hang out with them long enough and you find out they are actually consumed by identity politics. I get why Peterson does it. He's getting paid. I don't get grown men fanboying over a guy telling them to stand with their shoulders straight and to pet a cat.