I can't honestly say I know what this is like. I'm certainly no celebrity myself. Famous people can be harassed these days in ways that have never been possible before (twitter etc) and I understand that. It sucks. But, though I was young at the time, I seem to recall a certain Tennessee quarterback who, despite his famous last name and the boatload of press dumped on him, kept his head about him and handled the attention with the class and grace that's become the trademark of his career. And if I was a Tennessee player learning the ropes of being a local celebrity, I might give him a call. I think he'd be happy to share a few words of advice.
Just my opinion.