Ok so for those of you who did or did not like Peerless in the past, it's gonna be getting a pretty big face lift over the next few months. Not only will it have a whole new look, but it's gonna be rebranded and taken in a whole new direction. Today the servers, bartenders, and rest of the staff got a first look at all the changes. The rebranding will be to a new restaurant focused on craft beers, fine whiskeys, and food based more on the region. There will still be some favorites from the Peerless brand, but just about everything will be new.
There will be separate bars for if you'd prefer to watch the game and have a beer (40 craft beers at all times is the plan) or have a more relaxed setting with a fine bourbon (100 whiskeys). The initial goal is to have the whiskey bar open by the end of August, with other changes coming soon after. The front of the building will be completely blown out and will have a garage door-style wall that can be raised for an indoor/outdoor feel.
Myself and the rest of the bar staff and serving staff are pretty psyched about this. The new name will be the K Town Tavern. The restaurant will still have its banquet facility, which will maintain the Peerless brand. They are also adding a level of branding for wedding parties.
My assessment, from the explanation, is for them to bring a Stock & Barrel feel to West Knoxville.
Just figured I'd share some big news I just got!