kptvol
Well-Known Member
- Joined
- Dec 18, 2005
- Messages
- 27,294
- Likes
- 1
I was thinking about market failures, and the example of the Pringles chip came to mind.
Pringles are the golden standard of potato chips. Each chip is off the highest quality and consistency, packaged beautifully (and fully recyclable), all palates catered to, inexpensive (even relative to inferior chips).
Why then do we waste so many resources making other chips? Pringles offer far more value for money (especially considering the consistency of each chip) than any other chip. They taste better than any other chip. Why doesn't everyone then make Pringles? They can't have a patent on high quality, high consistency potato chips.
Why do we want a choice? Pringles are the best value and the highest quality product. They taste the best; they are the best.
Instead though we see a "rush to the bottom" - the cheapest tat chips blanket shelves of the lowest quality and consistency. This is what "competitors" make. It is market failure, and it is the pattern everywhere, in complete contradiction to Adam Smith.
Thoughts?
I'm just wondering if it is the marketing for the "natural potato chip market" has been this robust chip education witnessed here or if it has been consumers really informing themselves on what is out there.
I'm just wondering if it is the marketing for the "natural potato chip market" has been this robust chip education witnessed here or if it has been consumers really informing themselves on what is out there.
Eventually, Big Chip companies will push the smaller guys out and create a chip cartel.I have yet to see any of this "natural" chip marketing stuff. Are we really to believe these small companies (which seem to be mostly regional) everyone is touting can compete with the advertising blitz from the giant producers?
Posted via VolNation Mobile
They are cheap tat. As is "processed cheese food."
This thread has been very interesting. And I thank everyone for their input.
I was thinking the Kettle Chip phenom was all about marketing (since they taste like a$$ and cut your mouth). However, at 30% of the "natural chip market" (not sure how to qualify) they either have something going for them or it's terribly effective marketing. As we know, about 20% of the population is highly susceptible to marketing. VBH might have some insight on the numbers for highly effective marketing.
I've been highly trained in SERE, but why anyone would eat razor blades marketed as "natural chips" is a real puzzle. Same goes for processed cheese food over real cheese.
It must be one of three market failures (or combo of both):
1. Depressed wages
2. Marketing (which is the tool to defeat efficient markets)
3. Monopoly power (hence, the "micro", natural, smokin' good chips aren't top market earners)
Or understand all too well? :hi: