05_never_again
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I don't think a model where the schools, conferences, or the NCAA paying players directly would work, chiefly because the very same people who want such a system would complain how unfair it is as soon as it was implemented.Honest question - what do you think is a good and fair plan to pay players? Monthly stipend that goes to all athletes at each school? % of revenue? Likeness and jersey sales?
If all athletes got the same stipend, it'd be unfair that the football players made the same as the baseball players, despite football bringing in more money. If you paid athletes different stipends, or athletes in the revenue producers got stipends but nobody else, then it'd be unfair that football players made more than baseball players, baseball players get paid but softball players don't, unfair that some sports had to be cut because a big chunk of football revenue now goes directly to players, etc. I think it's totally foreseeable that is what the discussion would move to.
The only model I see that would work and satisfy the greatest number of people would be to allow players to sell their likeness, which is basically what has already happened. Every player would have the opportunity to sell their likeness - sure, the star football player would make more money and have more opportunities than the track and field athlete, but they wouldn't be getting paid directly by the school/conference/NCAA, and so the "unfairness" claims have less weight because every athlete has the chance to sell their likeness for whatever price the market demands.