How do collectives calculate a potential NIL deal for a prospect?
I honestly don’t know exactly how they do it. I do know that there are many websites that list an estimated NIL value.
however, I would speculate the following:
1) A high school athlete builds their brand value by displaying superior athletic abilities in competition. even in high school, a Player can build a brand nationwide using various technology platforms. So before a player is even committed to a university, they already have some brand value to their name.
2) the recruiting process itself also increases their brand value. It’s a simple supply demand market driven valuation. As their rankings increase, there is increased demand for that player to attend various schools. This demand intern increases their valuation because awareness of their abilities becomes even more prevalent
3) granted there is a lot of speculation involved at this point, because no one knows how that player will perform when they start competing against better competition
4) when it comes to actually determining what is an appropriate amount for a freshman to start out with, a lot of that is based on factors, number one and number two above, but I also suspect that their role within the team that they signed with also plays a part.
5) given how passionate a lot of fans are about the recruiting process, it’s easy to see that fans have a lot of favorites just based on all the recruiting hype. This too I believe, increases the players name, image, and likeness value. They become a household name before they even taken one snap. We have to remember that a lot of this is based upon the demand that fans give these players. A lot of times that demand has nothing to do with any performance on the college athletic field.