i may not make it to 10 points, but here are some things i would try to do if i were part of your team:
1. While I have seen Spyre featured in ads on the jumbotron during timeouts, i would have a station set up inside every major gate with representatives there to answer questions and solicit new members. In my opinion, you will get a lot better response from people when they have their juices flowing by being at the game and honestly, how many people might have signed up after the Alabama game last year if Spyre had been agressively represented at the game. I shouldnt be able to turn around at Neyland Stadium unless there is someone there asking me to donate
2. To go along with having a major presence at the games, I would also have many other spots where, quite frankly, representatives are holding a bucket or a locked box, where people can just straight-up drop a $20 in as they walk by. Maybe even give them a ticket for every $20 they donate. Then..
3. At halftime, take all of the ticket numbers you gave out down on the field, put them in a big hopper, draw out, say, three numbers, and whoever has the other half of that ticket wins a prize, one of which could be a nice prize like an autographed helmet or jersey, then two pictures or something of NIL athletes.
4. While i understand what you are thinking by making perks like meet and greets with former players, and even current players for members only, in my opinion, you are missing an opportunity by not having these available to the general public as well. If i were in charge, I would have, say, Al Wilson at a location for 2 hours signing autographs. If you are a Spyre member, you can get a free autograph and have a separate line that gets them to the front immediately. But for everyone else, require a one time $50 donation to get an autograph. And this is something you could do throughout the year with Basketball and Football players, but it would be important to make sure current players are included as well. Lets be honest, how many people would donate $50 for a chance to meet and get Nico's autograph right now? You will say that you want perks for members, but I say the guy who spends $50 for Tee Martins autograph might be the next guy to think he wants to be a part of your program.
5. I have never thought about it, but i could agree with someone earlier who said that if you do not live in Knoxville, say you live in Nashville or Memphis, you can feel a little left out. Perhaps Spyre needs to spearhead and grow a concept like the Big Orange Caravan and organize events across the state during the offseason, maybe even bring current and former players along for "An Evening with the Vols" where you sell tickets for a social event and Q&A. On top of that, I would try to purchase something like a souvenir trailer that NASCAR drivers used to have. A small trailer you could wrap with Spyre messaging and take it to events around the state to give out information and sign people up. Got to county fairs, set up at Titans games, anywhere there are people you are missing out on.
6. Maybe for people who do not live around Knoxville, you might have to offer a different kind of incentive. Maybe instead of meet and greet, you could at least let them send items in to be signed by the people you do meet and greets with. At least they could get an autograph that way
7. I think a place you are missing out is not having very public relationships with businesses in town who cater to the people you are looking for. There are two nice sized sports card shops in Knoxville, and I have yet to see anything in their shops that makes me think they even know you. Then you have places like Hound Dogs and two or three places in West Town Mall where you should be working hand in hand with. The people you want are visiting these places.
8. Speaking of the mall, you totally missed the boat over the Christmas holiday. You should have had a kiosk at malls like West Town, Opry Mills, a mall in Memphis, Johnson City, and other major cities where, from Thanksgiving to Christmas you are selling memberships for people to give as Christmas Gifts. Once again, impulse buys. "Give your Vol Fan the Gift of Supporting Current and Future Vol Athletes. For a One Time Donation of $100 They Will Get a Welcome Package with a Certificate, a Christmas Ornament, Autographed Picture of a Current Vol Athlete, and a Volunteer Club T-Shirt, All In an Orange and White Gift Box". I mean really, you missed that opportunity that was right in front of you
9. I know this going to be a loaded statement, but one of the biggest problems you have is that you are not controlling the messaging, and that is hurting you. Like it or not, true or not, one of the prevailing opinions of Spyre right now is that "they are supposed to be the top collective, but all we hear is that we are getting outbid for players, then getting told they were not a fit. How can Ole Miss spend like a drunken sailor and kill the portal while we are constantly being told we pass on players when their asking price is too high" like i say, may be true, may not be, and i know there is only so much we can spend, but when thats the message that people start believing, it might as well be true. I know you are not going to publicize your financials, but there are people in this town sports fans trust that you can probably work with to get the message you want out there. And since i didnt think i would get to this point....
10. Remember, there are two classes of Tennessee fans in the eyes of the Athletic Department. Big Donors who get treated very nice. I know, I know quite a few of them. Lets call them the top 10%, then there is the other 90% who it can be a struggle to come up with that yearly "gift" for the right to buy tickets, which are severely overpriced, and probably going up again. The people who thought they were grandfathered in because they had bought tickets for 50 years, just to find out they are getting shafted so that the 10% can have more legroom. You have the opportunity to let the 90% feel like they are making a difference, dont take that for granted.
Well, there you go, a 10 point plan. I am sure you do not agree with everything I mentioned, but maybe something catches your eye