I noticed your post the other day about your change of mind about Barnes' portal acquisitions, and I was impressed! I hope you're are right about getting decent whistles in basketball.
As to your main point about being the cash cow, I have always considered that key. But in our particular case, and perhaps ours alone (I have never seen anything in sports like what the SEC is doing to us), the SEC has put us in a kind of vicious circle with respect to success.
The only two losses we have were determined against us decisively by rigged Birmingham officials. Everyone noticed the way the entire second half at FL the officials intervened at every critical moment to undermine our comeback. The spot, kicking the ball to permit defensive substitutions (when even at that point they also could've simply sent FL's subs back off the field on account of the break being a special case of game official action), the no-call defensive holding and PIs on key passes, the horrible call and no overturn on review of the block, the no-call facemask of Milton on the 2 pt conversion that would have made it a one-score game. It went on and on. (I'll not repeat the Bama game rigging as it more recent and well remembered.)
Without rigging by the Birmingham office, we would be undefeated. And, in addition, it bears repeating that our QB would appear to everyone in a different light if the officials would stop refusing to call flagrant PIs.
My point is: If we are a contender, we will get calls; but we can't be a contender because we have officiating determining outcomes against us. A vicious circle.
Finally, I should add, I am not really interested in getting all the calls and no-calls the way Bama has its games rigged for them. I am simply asking that the rules of the sport be enforced in a neutral way.
I feel the tug of your observation about winning, but it seems to me that the SEC Office above all wishes to rig outcomes against us such that we cannot win.