Pal and his son (which is now run by a young CEO - Haslam CoB grad), made it a point to only grow the business regionally.
Pal's continues to put money into its Nationally recognized culinary training program. They built a location last year on John B Dennis, and that was considered substantial for them.
Cookout has 326 locations. Pals has 30.
Pals is continuing to pour more money into its training facility. And, based on information ive gathered will continue to do that. They have 0 desire to grow beyond that. Id say as long as Rick is alive the legacy will stay in tact.
Additionally they do so much with their marketing through Eastman, and be the best Regional brand they can be. They are extremely proud of this, to a point where they created a brand called Creative Energy. Lauds itself as a premier marketing company, that competes with razor thin budgets.
Creative Energy is an ad agency that propels brands to cult status with digital and traditional creative services and marketing strategies.
creativeenergy.agency
Anyway, their business model continues to be extremely conservative. Finding ways to cut operational costs instead of generate revenue, such as having one of the fastest times from order to finish.
Really an interesting company. Theyve been a client for years. In fact they routinely host visitors from other, larger companies at their facility next to Eastman, to show them examples of their Nationally Recognized training program.
Good people.
Long and short, comparing Cookout to Pals is apples and bananas.