I fully grasp where college athletics, primarily football, is going so I get the increases. I’m old school so I don’t necessarily agree with it but I’ve known the direction this is headed. It’s unfortunate for anyone, particularly families, that used to be able to go to games for a fair price but have other financial obligations/priorities that are more important than a college football game. For those folks, going to games isn’t a viable option. Again, I see the other side of the coin but it sucks for those that don’t have money to just throw at college sports.