To be fair, things have changed with the wind when it comes to NIL and there's not a great source to get all the info. Then you have people just running with things they hear and everything spirals.
An example of changes on the fly on a smaller scale: Originally there wasn't supposed to be any connection to on field performance whatsoever. They wanted to try to avoid any ties to the field to avoid a potential "Bonus" structure. So the way it was originally explained, Alontae's deal would've been against the rules. Obviously the rules shifted on the fly on that one and it was allowed because I believe he doesn't get more or less money if people go get the free cookies as a result of his INT.
Which is great, cause it's one of my favorite NIL deals. Creative, fun for fans, and great for a local business, the way that NIL deals should be.