NIL was always a hornet's nest, and the NCAA was never going to be able to control it. Issuing weak interim guidelines was futile and shows how powerless the NCAA is as an enforcer. Legal departments have been all over this for more than a year, and some like UT, were agile in planning, executing and adapting, with alumni, donor and state support.
Schools that can capitalize are making it work for them; schools that can't execute are mad and crying foul. Saban can cry all the way to retirement. If he had the foresight, money and backing other schools have, he would be trying to steer Sankey in a different direction. The NCAA does not have the resources to evaluate and sanction-- they never will-- and they don't want the legal backlash that would trigger. Schools like UT, with collectives like Spyre, are working within state law and NCAA guidelines, and have the support of legal teams with documentation of full compliance. Challenge that, or selectively enforce deals, and lawsuits will be swiftly filed. Meanwhile, schools will keep doing what they're doing with state backing.
There's no going back, and some schools will be left behind. Transfer portal and NIL changed college sports forever. It's a different landscape, and a new power structure is in play. Creating and managing the deals is just the tip of the iceberg.