People on VQ were speculating about that last night as well. If it's true, either Butch is an absolute idiot or Griffith completely botched the article and turned an otherwise throwaway fluff piece with a few "motivational quotes" provided by the coaches into a hit piece on Wolf.
The simplest explanation, of course, is that Griffith knew he had a clickbait gold mine on his hands when he managed to score an exclusive interview with a guy who refused to go on the record, which is about the lowest form of journalism possible and is in fact exactly what got Travis Haney fired.