I highly suggest that everyone here reads the essay by George Orwell, Politics and the English Language. It won't take long at all to read. But Orwell predicted how the English language would be subverted and debased, by certain interests, to fulfill a political agenda. Once you understand this incredibly important strategy, you'll realize why groups like PETA pressure Nabisco to change their branding, or why advertisements have certain themes in their messaging (a commercial isn't just a commercial - it's a campaign with a message). The guise of offense isn't because of 'muh feelings'. It's about achieving a political goal at the cost of completely destroying the English language and literally creating a newspeak, where having the wrongthink will get you banished from society and subject to the whims of the Ministry of Love.
Politics and the English Language - Wikipedia
George Orwell: Politics and the English Language