Yea but I think Dish does this as well.
I am certain you are correct. However, customers do tend to remember their experiences and this impacts their decision.
DISH did indeed insert "trial" programming on us. It may be changed now but what I remember over those 10 years was:
--They told me to expect it.
--They told me when it was activated.
--If I told them at any point, before or after that I didn't care for it, it was gone. Usually the same day.
In a nutshell, they listened.
--I went DirecTV when that one time DISH didn't listen about the failed receiver box.
I'm content with the DirecTV programming we have. To be frank, we have much more than the, I think they now call it "Select", their cheapest programming now. What we have from our sign up almost 3 years ago is equal to what they now call their 3rd most expensive package - CHOICE. Ours is what was Basic Choice back then but is equivalent to what they call CHOICE now. Not only that, we officially have 180 channels but in truth based on my surfing it's more like 200+. In addition, during certain hours, greyed out channels mysteriously become available for several hours. Then grey out again. Never understood this. In short, what we have is a better deal than what we understood we were paying for. But a deal is a deal so sneak billing isn't OK and especially when you won't listen to a customer who tells you they don't want the sneaked in programming. DISH at least listened. The idea is that in three months you forget you even have the sneaked stuff, then you're locked into the increased cost because you didn't cancel during the deadline. See? You tel them NO, they say wait til the three month trial to cancel. They don't take you NO for an answer when you tell them right off the bat, DISH did. But we'll see if we stay or not.