Tyler Bray gained 20lbs once he was off the "scholarship check" and could spend more money on food. That was a telling comment--maybe because he lived off campus and didn't eat in the athlete dorm, he could only afford cheap food with the amount he was given. But, a student athlete shouldn't have to worry about that.
The other thing I find hard to understand is the limitations on what you can spend even if your parents can afford it. We are so concerned about NCAA sanctions that our student athletes have to account for every penny, even if they have a trust fund that would allow them to spend whatever they wanted. That doesn't make sense to me.
My view: Anything you do on the field, during regularly scheduled team events and during the regularly scheduled school year(I would include bowl games in this)=no pay, this is just part of the scholarship deal.
Anything you do outside of that as a university representative(sans charity events)=pay a standard industry rate.
Any time the university requires you to be on campus outside of the regular school calendar=pay a standard amount.
Any time your image or name is used in a promotional capacity=pay per industry rate
I would apply this to all athletes. Since most just do their thing during the school year and on their particular playing field, most would not get paid. But, if you have an Olympics caliber swimmer who does a lot of promo for the university, that student should get paid for that work. If your lacrosse team goes to the national championship and you use them to promote the school, they should get paid.
But, I would also apply the same standard to a student on an academic scholarship. You use their image or send them to a conference to represent the school, they should get paid.
You could keep the amateur status by paying them a smaller portion of the industry rate while in school and putting the rest in trust for when they graduate.