Ok, let me address your point, then I will elaborate mine. Marketing, in it's most general form, is a scam to put it simply.
In the past decade, "Marketing" has emerged as a college major; where before a career in marketing would start with a business degree. These Marketing majors have no skill in business; that is important. The only math skills they have are very basic. We are talking basic Algebra skills.
So they will end up doing one of two things:
1) They will be charged with gathering information. Who buys our product? Age groups? Income? Gender? Race? There is nothing wrong with this and it is generally useful information. It is also a job that would be better equipped to a math or business major.
2) They will be charged with coming up with the next big thing in advertising or some other useless waste of money like "Where does the consumer look at our packaging first?"
Marketing in this sense is focused on convincing the business that the consumer is a sheep that is easily manipulated.
But I am pretty sure the type of Marketing you are referring to is the first, and I have no argument there. Using cut and dry resources like demographics to focus on efficient advertising and such is just part of business. Marketing majors generally have no skill in business. It is a catch-22, and it is the reason marketing is a scam.
But that is an opinion, and if you choose to believe that the exact size of the packaging, to the intense study of what cartoon mascot should be on the brand is worthy of the billions of dollars paid to mostly incompetent Marketing majors then I guess we will have to agree to disagree.
Respond to that if you want, but in truth I would like to return to football.
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Now, the field of statistics is very broad, and covers many bases. But when it comes down to it, the word that more accurately describes what you are doing with these predictions is probability.
Probability= favorable/possible (Atleast I hope it still does, I have been out of the classroom for a while
)
This is easy to demonstrate. favorable/ possible. So if I am flipping a coin and want heads, the probability is 1/2.
That probability is exact. Our two options are mutually exclusive (important), so I can say with certainty that the probability of winning (heads) is 1/2, or 50%.
Now let's switch to a football game. We once again have two options (omitting ties), which are still mutually exclusive. In elementary school if you were asked to find the probability that Team A wins, it would still be 1/2. favorable/possible.
But we know this to be untrue. Here is where it falls apart:
There are an
infinite amount of factors at play here. We can play the odds around in a game of poker. After all, there are 52 cards that must be arranged in a
finite number of ways. So in a five card hand, there are 2,598,960 possibilities. So even though that is a big number, we can still use our formula. So assuming I want a "pair", that is 1,098,240/2,598,960, or roughly 42%.
Just like with the coin, that is precise.
In football, we have an infinite amount of factors which leads to an immeasurable probability (favorable/infinity). Not only that, most of these factors are not mutually exclusive with each other. Which is just icing on the cake considering we couldn't measure them anyway, but now the probability that some factor A happens, has no effect on factor B.
So what happens is, you are left to sift through these factors and determine which are important and which are not. And we are talking about anything here.
So I could give you a statistical analysis that says APSU will beat UT by 40 points using very real stats and variables. All I have to do is use the stats or factors that favor what I want and ignore the ones that don't, producing incredibly skewed statistics that are mathematically supported.
Well, that's it. My longest post on this forum. I'm sure I rambled in there, but those last few paragraphs were my main point.
That is what I mean when I say that simple predictions from ESPN analysts are no less accurate than a statistical analysis.