Tennessee Lady Vol News

Sooo we really need to get the ball rolling on full team NIL deals at this point. Others schools have been able to make it happen. There’s no reason our student athletes should be selling their college gear to tide them over until they get a pro contract. It’s gut wrenching. I’ve bought all available shirzees so far because I understand that in order to continue getting deals companies also need to see a return in that investment.

And thanks for the insight into OMD. But we need some sponsors that aren’t locally owned/small business if that’s the problem.
schools don't make/create NIL deals for athletes.
 
schools don't make/create NIL deals for athletes.

How did UnderArmour give an entire deal to SC and it’s for multiple sports? Schools definitely have negotiating power with companies to be sponsors which could lead to deals and if they don’t currently should step up their marketing strategies/educate student athletes early on marketing themselves, getting an agent, etc.
 
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How did UnderArmour give an entire deal to SC and it’s for multiple sports? Schools definitely have negotiating power with companies to be sponsors which could lead to deals and if they don’t currently should step up their marketing strategies/educate student athletes early on marketing themselves, getting an agent, etc.
After questioning Spyre Sports about all the NIL Series for the men’s sports, they said they have something in the works very soon for the Lady Vols. Believe it when I see it. OMD isn’t big enough to sponsor the whole team, but it seems like no one wants to step on OMD’s toes to do something for the girls
 
How did UnderArmour give an entire deal to SC and it’s for multiple sports? Schools definitely have negotiating power with companies to be sponsors which could lead to deals and if they don’t currently should step up their marketing strategies/educate student athletes early on marketing themselves, getting an agent, etc.
We're talking about individial player NIL deals, not team/school sponsors. UConn wears/uses Nike. The players don't earn money from that sponsorship. It's not up to schools to teach players to market themselves. They are on their own to do so, or hire an agent, which most have already.
 
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We're talking about individial player NIL deals, not team/school sponsors. UConn wears/uses Nike. The players don't earn money from that sponsorship. It's not up to schools to teach players to market themselves. They are on their own to do so, or hire an agent, which most have already.
I saw that women's basketball is one of the top 3 sports in which the players are making bank with NIL deals. I'm still curious about the breakdown of who is getting the deals. Someone like Paige makes sense, since she's one of the best players in the game and has strong social media presence. Then you have the Cavinder Twins who are succeeding without necessarily having the court accomplishments to back it up. Finally, what about players like Aliyah Boston or Naz Hillmon who are regarded as top players but without social media presence. My guess is that most of the players doing well are the ones that fit into one of the first 2 categories, with their social media presence being more of a determining factor than their basketball success.
 
We're talking about individial player NIL deals, not team/school sponsors. UConn wears/uses Nike. The players don't earn money from that sponsorship. It's not up to schools to teach players to market themselves. They are on their own to do so, or hire an agent, which most have already.
Tennessee has Spyre sports which works in association with Tennessee and creates NIL deals for players. They have been working mostly with football already a player has a million dollar deal and suspect like Texas A&M all the players will be getting at least 50 thousand deals. Women's basketball has been totally associated with small deals not created by Spyre. Some of the girls have Krystal, Popeye and other small restaurant deals. Horston and Key and now a few others have a deal with Orange Mountain Designs. I suspect that Spyre will have some NIL deals for women's basketball players going forward.

Looking for donations to create some deals you might want to make a donation.

https://www.spyresports.com/featured-project
 
I saw that women's basketball is one of the top 3 sports in which the players are making bank with NIL deals. I'm still curious about the breakdown of who is getting the deals. Someone like Paige makes sense, since she's one of the best players in the game and has strong social media presence. Then you have the Cavinder Twins who are succeeding without necessarily having the court accomplishments to back it up. Finally, what about players like Aliyah Boston or Naz Hillmon who are regarded as top players but without social media presence. My guess is that most of the players doing well are the ones that fit into one of the first 2 categories, with their social media presence being more of a determining factor than their basketball success.
You are spot on social media presence is a driving factor
https://www.washingtonpost.com/sports/2022/03/30/womens-college-basketball-endorsements-nil/
 
Interesting article. Found this in the comment section and I think it's spot on.

"Cavender twins.
Good for them, but a fair amount of it is T&A exhibits.
Fine with me, but I wonder if professors at Fresno St. will still lecture on the horrors of objectifying women? Men aren’t imposing this objectification."

It's a PG version of OnlyFans. Outside that crop of players that are blessed with talent and social media savvy, these are the ones that are most likely to be making money from NIL...and they would have done so with or without basketball.
 
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I don’t like to comment on how women look when commentating because it can easily overshadow the quality of their work.
So let me just say CP has done an amazing job on the NCAA coverage. Goes toe to toe with Sir Charles and the gang. Insightful and erudite. And…..she has looked just stunning! What a beautiful woman she has grown up to be. There, now I will probably be condemned to feminist hell. I feel like I took one for all the fellas on here.
 
Interesting article. Found this in the comment section and I think it's spot on.

"Cavender twins.
Good for them, but a fair amount of it is T&A exhibits.
Fine with me, but I wonder if professors at Fresno St. will still lecture on the horrors of objectifying women? Men aren’t imposing this objectification."

It's a PG version of OnlyFans. Outside that crop of players that are blessed with talent and social media savvy, these are the ones that are most likely to be making money from NIL...and they would have done so with or without basketball.

Spot on comments indeed. Social media has commoditized and spread an easily-accessible set of "tools" to leverage people's attention, and one of the best tools is the oft-fleeting beauty of youth. So long as social media has a death grip on society - that is, companies pay for access to people's attention or at least the "metrics" of engagement - savvy people blessed with any number of gifts can attempt to grow their income from that system.

School brands are persistent, tax-funded, institutional, and overwhelmingly positive objects in that same space. They're like a supercharger for up-and-coming brands. You get neutral or positive support from a school brand, you gain access to their followers, and your own incoming has a great chance of increasing. Combine that with a marketable skill, or beauty, or whatever, and you're likely on your way to larger paydays.

On that latter note, I do find that a fascinating gray area that needs to be considered and evaluated. There was a time schools would not have wanted to be associated with certain things. Are those things okay now? Is there tactic permission? When you think about the fact those school brands are more or less funded by the public, it opens up (to me) a lot of questions. What is the school's responsibility? Say there's some player, some sport, whatever, making very risque content on their own time. But they're also a player who plays on their teams, engages with their "followers," is part of photography and media and so on. The Cavender twins fall very close to that line, from what I've seen. So ... what's right in that situation? Obviously, schools shouldn't have a right to tell people how to act on their own time, but I do think they should have the right to decide who and what they associated with. It's a fascinating gray area to me. And one that I think needs consideration and action, especially now that NIL is throwing money at players - often because of their associating with a school brand, which isn't their brand but is associated with them by virtue of their participation in a school sport. The players in that case are leveraging that association for their benefit. So what are the schools rights and responsibilities?
 
Spot on comments indeed. Social media has commoditized and spread an easily-accessible set of "tools" to leverage people's attention, and one of the best tools is the oft-fleeting beauty of youth. So long as social media has a death grip on society - that is, companies pay for access to people's attention or at least the "metrics" of engagement - savvy people blessed with any number of gifts can attempt to grow their income from that system.

School brands are persistent, tax-funded, institutional, and overwhelmingly positive objects in that same space. They're like a supercharger for up-and-coming brands. You get neutral or positive support from a school brand, you gain access to their followers, and your own incoming has a great chance of increasing. Combine that with a marketable skill, or beauty, or whatever, and you're likely on your way to larger paydays.

On that latter note, I do find that a fascinating gray area that needs to be considered and evaluated. There was a time schools would not have wanted to be associated with certain things. Are those things okay now? Is there tactic permission? When you think about the fact those school brands are more or less funded by the public, it opens up (to me) a lot of questions. What is the school's responsibility? Say there's some player, some sport, whatever, making very risque content on their own time. But they're also a player who plays on their teams, engages with their "followers," is part of photography and media and so on. The Cavender twins fall very close to that line, from what I've seen. So ... what's right in that situation? Obviously, schools shouldn't have a right to tell people how to act on their own time, but I do think they should have the right to decide who and what they associated with. It's a fascinating gray area to me. And one that I think needs consideration and action, especially now that NIL is throwing money at players - often because of their associating with a school brand, which isn't their brand but is associated with them by virtue of their participation in a school sport. The players in that case are leveraging that association for their benefit. So what are the schools rights and responsibilities?
It's a slippery slope to try to control the student-athlete's behavior. Outside of doing anything illegal, I don't think it's any of the school's business how they promote themselves beyond their role as a student-athlete. Even the Cavinder Twins' posts have a very different flavor for when they're wearing their uniforms and when they are dressed more...casually. DiDi Richards had a number of modeling photos on her IG page last season where she was naked (posed as to not show anything though), and I don't think the school has any right to tell her that she needs to put some clothes on.
 
We're talking about individial player NIL deals, not team/school sponsors. UConn wears/uses Nike. The players don't earn money from that sponsorship. It's not up to schools to teach players to market themselves. They are on their own to do so, or hire an agent, which most have already.

Under Armour has a NIL with each member of the GamecockWBB team. I don’t know how much the players get paid for each shirt sold, but I do know that almost all of the players sold out the first batch of shirts and now are on the second batch. They also have shirzees IN Minneapolis for sale.
 
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It's a slippery slope to try to control the student-athlete's behavior. Outside of doing anything illegal, I don't think it's any of the school's business how they promote themselves beyond their role as a student-athlete. Even the Cavinder Twins' posts have a very different flavor for when they're wearing their uniforms and when they are dressed more...casually. DiDi Richards had a number of modeling photos on her IG page last season where she was naked (posed as to not show anything though), and I don't think the school has any right to tell her that she needs to put some clothes on.
Didi is a pro. Why would Baylor tell her what to do?
 
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@Lucy - Since you showed genuine interest in my Argos this season, thought you'd like to see this.

Argos Chosen to Compete in FISU America Games Next Fall - University of Providence Athletics

A huge opportunity for a little program like theirs!
Thank you so much for sharing! What an amazing honor and opportunity for the Argos! International play will do nothing but improve them. Love that the are combining this with a community service
project!
I also chuckled a bit when the article mentioned they would be missing very little class time. You don’t hear P5 teams mention that😆!! True student athletes!
 
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