That's racist!

We thought then—and still do—that this naming of products could be fun and show appreciation for other cultures.

Sounds like they should have no problem selling products with the brand name Dixie.
 
A Note About Our Product Naming
To Our Valued Customers:

In light of recent feedback and attention we’ve received about our product naming, we have some things we’d like to say to clarify our approach.

A few weeks ago, an online petition was launched calling on us to “remove racist packaging from [our] products.” Following were inaccurate reports that the petition prompted us to take action. We want to be clear: we disagree that any of these labels are racist. We do not make decisions based on petitions.

We make decisions based on what customers purchase, as well as the feedback we receive from our customers and Crew Members. If we feel there is need for change, we do not hesitate to take action.

Decades ago, our Buying Team started using product names, like Trader Giotto’s, Trader José’s, Trader Ming’s, etc. We thought then—and still do—that this naming of products could be fun and show appreciation for other cultures. For example, we named our Mexican beer “Trader José Premium” and a couple guacamole products are called “Avocado’s Number” in a kitschy reference to a mathematical theory. These products have been really popular with our customers, including some budding mathematicians.

We constantly reevaluate what we are doing to ensure it makes sense for our business and aligns with customers’ expectations. A couple years ago we asked our Buying Team to review all our products to see if we needed to update any older packages, and also see if the associated brands developed years ago needed to be refreshed. We found that some of the older names or products just weren’t connecting or selling very well; so, they were discontinued. It’s kind of what we do.

Recently we have heard from many customers reaffirming that these name variations are largely viewed in exactly the way they were intended—as an attempt to have fun with our product marketing. We continue our ongoing evaluation, and those products that resonate with our customers and sell well will remain on our shelves.

Trader Joe’s has been a unique, fun and neighborly place to shop for over 50 years. We look forward to taking care of our wonderful customers for many future decades.

- Trader Joe’s

Announcements | Trader Joe's
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See how hard was it to tell a very loud and vocal minority to stuff it!

You would think companies that have products like Aunt Jemima would have the balls to do the same. Those small groups with very loud voices should have been told no we aren't changing it. You have the freedom to either purchase our product or something else.
 
See how hard was it to tell a very loud and vocal minority to stuff it!

You would think companies that have products like Aunt Jemima would have the balls to do the same. Those small groups with very loud voices should have been told no we aren't changing it. You have the freedom to either purchase our product or something else.
Same with big tech. They should've told sponsors to shove it then doubled their rates when they came crawling back. Instead they opened Pandora's Box.
It can be closed though.
 
See how hard was it to tell a very loud and vocal minority to stuff it!

You would think companies that have products like Aunt Jemima would have the balls to do the same. Those small groups with very loud voices should have been told no we aren't changing it. You have the freedom to either purchase our product or something else.
I have never understood the fear of that vocal minority.

Newsflash: almost none of them have the money to buy anything anyway.
 
Why are so many criminal minorities having these negative interactions?
Again, B. Taylor was a RN working on the front lines and was asleep in her home when the cops busted in her door and shot her multiple times resulting in her death. Any negative interaction was caused by the cops.
 
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Again, B. Taylor was a RN working on the front lines and was asleep in her home when the cops busted her door and shot her multiple times resulting in her death. Any negative interaction was caused by the cops.

Thanks for not answering and proving my point. Providing one random unfortunate mishap versus dealing with lawless scum countless times everyday. When I say a black person shoots somebody everyday that’s a fact. When you say the cops made a mistake and shot an innocent person that happens almost never.
 
Thanks for not answering and proving my point. Providing one random unfortunate mishap versus dealing with lawless scum countless times everyday. When I say a black person shoots somebody everyday that’s a fact. When you say the cops made a mistake and shot an innocent person that happens almost never.
White people shoot somebody everyday too. Cops make a lot of mistakes also if you haven't noticed lately.
 
Again, B. Taylor was a RN working on the front lines and was asleep in her home when the cops busted in her door and shot her multiple times resulting in her death. Any negative interaction was caused by the cops.

Doesn't the fact that you know her name invalidate the premise that this is something that happens everyday?
 
The fun part is when liberals say it’s overreaction, that will never happen. Then a few years go by and.......

it’s now considered racist to say that systemic racism doesn’t exist.
Always gaslighting and going in circles.
 
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The fun part is when liberals say it’s overreaction, that will never happen. Then a few years go by and.......

it’s now considered racist to say that systemic racism doesn’t exist.

I'm still baffled that you can be fired from your job for saying All Lives Matter. This country is messed up!
 
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