Rust is a popular first-person survival video game where you start out completely naked, left to a barren environment to build yourself tools, weapons, and a home as other players try to do the same and potentially try to kill you and steal your stuff. It's a tense game, one in which your friends can suddenly turn against you and basically ruin everything you worked for just for their own personal gain.
But it's not the betrayal and tension that has gamers upset with Rust. Instead, it's a new feature recently added to the game, which has 500,000 players each week, by developer Garry Newman: Your character's gender and race are now randomized. So even if you're a white man in real life, you now may be forced to play a black woman.
Men, particularly white men, are not happy. Newman explained the situation in the Guardian, characterizing the reaction to the change as "extreme":
For race, this seems to be a regional thing. For example, most complaints about being black in the game have generally been from Russian players. With gender it seems to be more of a geography-free complaint.
Here's one of the many messages we've received from disgruntled male players: "Why won't you give the player base an option to choose their gender? I just want to play the game and have a connection to the character like most other games I play. Not have some political movement shoved down my throat because you make the connection we can't choose our gender in reality so let's make it like that in game too."
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What's odd, instead, is that these same complaints from male, white gamers would very likely fall on deaf ears if they were made by another group by, say, a black, Hispanic, or female gamer. After all, originally, everyone on Rust was forced to play a bald white man and there was no similar uproar.