He's still expensive by my checkbook standards. But, in comparison with other online Wagyu and grassfed suppleirs, he seems reasonable. I've seen prices higher that weren't Wagyu. To note Victory Beef is grassfed and grass finished, so it may have more of a 'cowboy" flavor. a lot of your online suppliers are grass fed, but grain or corn finished. I've still got 5 packs of ground beef and two packs of short ribs from Victory I haven't tried yet. Oddly, my wife did not like the grassfed ground beef from our neighbor a few years ago. But, she buys it at Kroger. We mix it with regular beef. Kroger also occasionally has some really good grassfed sirloin cuts. Laura's was really good and affordable, but they quit carrying the store brand.
I've also met and talked to the guy that runs/owns Victory Beef a couple of times. Seems like a really good guy, and if you have any issues, I know he will make good.