They also need to put a price on the brand marketing and advertising that comes from being associated with a big name brand. These players wouldn't be worth any NIL money if they didn't put on those college jerseys and represent those teams. They only gain this perceived value when they play for the Tennessees or the Notre Dames of the sport, etc. The school brands are the actual thing of value; that is, people are invested in the performance of the teams, not the players. If it were otherwise, these supposedly put upon players would just leave school entirely and market their NIL rights on their own. If the "Jayden Daniels" brand actually had value, then he'd have no reason to put up with the wicked, evil, oppressive college football environment, right? Just leave college and go sell his brand direct to companies, without worrying about following those pesky NCAA rules.
Oh, what's that? He wouldn't make a dime you say? Huh. Fancy that. Interesting, isn't it?
It's funny how people always complain about how "the NCAA shouldn't restrict player NIL rights," when the fact is no player was ever prevented from selling their rights. A player could have done so whenever they wanted. They could march right out there and sell them today. The only thing they couldn't do was be eligible to play on college teams if they did so, for myriad reasons that are going to become more and more apparent as the sport continues on its current trajectory.
But that said, awful interesting how none of those college ever chose to do that. Awful interesting.