Right. So raises and extensions = retention for coaches and raises = retention for players.
Overall, as long as the money holds strong, the college football product will thrive.
This new 12 team playoff generates "newness interest" for fans as we try to figure it out.
It's no longer just Bama, Ohio State, and lately GA being at the head of the pack. Oregon (read: Nike $$$$) and TX (read: oil $$$$) are rapidly figuring out that they CAN buy enough players and stable coaching to win in this era.
It's definitely no longer college football, of course, but a hybrid pro league, but there's some good football to watch and that's enough for most fans, especially when compared to the years of "is it Saban or Urban who is going to win it this year?"