It’s all about the ratings. Fox has a very advantageous position in that it doesn’t have to split viewership with many other conservative competitors like the left does. Got to admit it is a shrewd business model. Find a niche and exploit it
That is all true, but in November of 2020, Newsmax started to make some gains on Fox News in the ratings.
This happened because Newsmax was giving air time to Sidney Powell, Rudy Giuliani and Mike Lindell (the My Pillow guy) and giving them a platform to spread their election theories.
Fox News responded to this by also giving Powell, Giuliani and Lindell air time on their prime time opinion shows even though Tucker Carlson, Sean Hannity, and Laura Ingraham were privately calling their theories "lies", "BS", "kooky" and "crazy" in text messages to each other.
What makes this a story is how Tucker Carlson, Sean Hannity and Laura Ingraham have been exposed for being disingenuous. It's no surprise that they would lie, or that they would be caught lying. That happens all the time.
This is unique, because of how Carlson, Hannity and Ingraham have been exposed for being two-faced frauds, who were just telling their gullible audience of uneducated MAGA rednecks what they wanted to hear, rather than what they actually believed themselves.